Foodservice technology provider, Grub Lab wins kids over with new AFL collaboration

The modern day innovation in youngsters’s hospitality enjoyment is upgrading its imparting with a brand new and thrilling collaboration with Australian Football League (AFL). Grub Lab, a logo that cleverly and commercially develops interactive youngsters’s Augmented Reality (AR) packs for the foodservice enterprise, in addition tailors to the wishes of the tech-savvy children of these days.

Grub Lab’s modern day collaboration brings the amusing and pleasure of the AFL off the sector and into venues. The AFL Heroes Scan & Play collection consists of a 13-web page pastime publication, with collectable sticky label packs to be had for sure collaborating hospitality groups. Grub Lab will release 4 collectable variations of booklets which encompass all 18 AFL Club mascot characters, permitting children to get a exceptional enjoy each time.

The AFL Heroes collection takes conventional colouring in packs and unveils a very new manner to interact. Kids can color in any of the mascots withinside the pastime ee-e book and produce them to life, simply as they colored them. The Scan & Play pastime packs additionally encompass new and thrilling video games like ‘AFL Strike’ a amusing recreation in which customers rating factors via way of means of casting off all the hidden mascots, the faster children do it, the better they rating. There is likewise an AFL Word Search, in which children can assignment an AFL hero and win via way of means of finishing the hunt quicker than the mascot’s non-public best. Kid’s reminiscence is placed to the check via way of means of launching the Hero Memory recreation withinside the app. With 3 ranges of difficulty, children are invited to locate the pairs of AR mascot cards. As an advantage recreation, Grub Lab has additionally introduced the famous Grub-Copter recreation in which customers can pick out a Free Flight or pick Fire Flight to combat fires towards the clock. Hospitality venues can hand out those interactive pastime packs to their clients as a real fee upload on enjoy for households and preserve their venue fun for all.

Grub Lab Scan & Play pastime packs are supported via way of means of a clever tool app that makes use of AR era to deliver children packs to life. The pages withinside the pastime % act as a release pad to spark off video games and stories that preserve children entertained in hospitality venues and father and mother returning to their local. With many households now no longer having been capable of exit for a meal collectively because of prolonged lockdowns and restrictions, the crew at the back of Grub Lab desires to offer an possibility for introduced fee whilst going to a venue, specializing in what the children of these days love and introduce clean content material and massive manufacturers to venues looking for innovation and returning clients.

Mick Carr, CEO and Founder, Grub Lab, says, “We are clearly excited to amplify our Grub Lab imparting via way of means of taking part with the AFL, a recreation cherished via way of means of such a lot of Aussies, especially younger youngsters. Developing a product that resonates with the youngsters of Australia, we need to make certain it capabilities what children of these days are fascinated in. With recreation bringing such a lot of human beings collectively, we idea this collaboration with the AFL might paintings clearly nicely and preserve children entertained as they head out for a meal with their family. We additionally experience that tapping into recreation and developing this % will in addition decorate the fee Grub Lab already presents to hospitality venues.”

AFL Executive General Manager Customer and Commercial Kylie Rogers says: “The AFL is enthusiastic about this collaboration with Grub Lab and what the AFL Heroes Scan & Play collection can do to teach greater youngsters approximately our reputation in a clearly particular and fun manner. The aid from households and youngsters for our recreation and their preferred AFL Club is huge, so we’re pleased to release this amusing and interactive initiative which presents some other first rate possibility for children to interact with soccer all yr round.”

The AFL themed pastime packs are to be had in collaborating hospitality venues.

Mick Carr, Grub Lab

An entrepreneur via way of means of nature, Mick Carr commenced promoting vegetation at the aspect of the street in Kurri Kurri at eight years old. He sold Mother’s Day vegetation from the returned streets of Kurri Kurri and offered bunches 1/2 of the dimensions for the identical quantity on the principle road.

His thoughts were given greater subtle at 23, whilst Mick designed, constructed and released a complete industrial laundromat, securing 90% of underground mine webweb sites at some point of the Hunter Valley. At 27, Mick developed, constructed and commercialized an progressive option to marketplace for protection gadget that modified an enterprise and commenced an outstanding 9-yr courting with the Fortune 500 company, 3M.

A few greater groups accompanied after which in 2018 Mick installed Grub Lab, following an a-ha second whilst out eating together along with his spouse and 3 boys. The boys had been given a general colouring ee-e book, and grew quick bored, and Mick idea that there needed to be a higher option to entertain children even as eating out.

So he installation Grub Lab, a children enjoyment answer for hospitality venues the usage of Augmented Reality era. Following a collab with the NRL, Grub Lab has now released a collab with the AFL, which brings the amusing and pleasure of the AFL off the sector and into venues.

At collaborating hospitality venues, children are given a ‘test and play’ colouring-in publication with collectible stickers and interactive AFL Club Mascots from the 18 AFL clubs, who seem on smartphones and tablets.